Institution Logo

Institution Logo Ideas from Sophie Lacey

We started planning our institution logo. To begin with we wanted to keep the text simplistic and clean cut. We had the text written in capitals horizontally. Although we liked the appearance of this we felt it was too basic and didn't leave a lasting effect on the audience.




We then developed the text into a vertical layout, we felt this appeared more interesting however one we asked members around they said it was slightly unclear to read.


We felt the the text was too unclear and needed to be thicker therefore we made the letter thicker to stand out more. Underneath the font we included 'media productions'


Our final draft was with the letters 'g' and 'd' shaded in. This created more dynamic to the image and although it still appears clean cut and professional. 

We then transfered our designs onto word. Keeping the design simplistic and clear. We felt adding a blue background made the font stand out more.

Using a software called After effects I created the logo with a black background and white font. The smoke was added for effect to make the logo appear more neo noir.